Web and mobile are one product
A separate website team and a separate app team is how you get two sources of truth.
• Chelevenild
When a company needs both a website and an app, the temptation is to treat them as two projects. Two contractors. Two APIs. Two ways to log in.
That is expensive, and it shows. The app is missing the thing you just shipped on the web. The web still uses an old copy of the pricing page.
We prefer one product with two clients: a shared API, shared auth, and a release process that both surfaces can follow. The website can still be mostly static. The app can still feel native. They just should not invent the business twice.
If you already have two codebases, the first job is usually not a rewrite. It is finding the one place that should own the data.